Tuesday, June 17, 2008

Another Company Gobbled Up -- Say Goodbye to Larabar

It is with great sadness that I just read that the company that makes Lara bars was acquired by the organic arm of General Mills. I am not one who embraces corporate acquisition as it tends to put profit motives ahead of good, wholesome and pure products. I could be wrong but I am skeptical. And I truly have embraced Larabars despite the fact that they are incredibly calorie-dense. Even with that said, I must say that the bars have more than once come to my rescue as I travel.

I, in fact, have a few tucked away in my carry-on bag right now as I head out to the East Coast for Vegetarian Summerfest. When you are traveling, you never know when or what you'll get to eat, so...

I can only hope that since Lara herself will still work at the company, she will insist that they treat her namesake with respect. We shall see.


kara said...

Bummer - I love the chocolate coconut bar just as it is.

Rob said...

Lara's great but you might also like to try the Kardea gourmet nutrition bar. 7g fiber, 7g protein, 1g plant sterols, low saturated fat, only 150 calories----and these taste great and have great aroma. All four are vegetarian --- utilizing no dairy and utlizing lower glycemic agave and brown rice syrup as the primary sweeteners. 2 are vegan (chai spice and banana nut). We would be glad to send you samples for trial. rleighton@kardeanutrition.com